You have to have a plan if you want to make an impact

I’ll help you create a custom Social Impact Strategy that aligns with your business goals, connects you with the right partners, builds powerful initiatives and engages your audience. ALL while infusing your brand with GOOD. You’ll discover the most impactful way your business can make the world better and have a strategic, step-by-step plan to make it happen.  

three ways to build your strategy


As the name suggests, I’ll do all the legwork. You’ll weigh in on all the vital pieces and big decisions, but I’ll dig into the nitty gritty and deliver your strategy. Voilà.

DO it together

We’ll work on each piece of your strategy together. You’ll receive personal expert guidance, specific to you and your brand and walk away with a solid plan ready make it happen.


Join the online “Strategy Academy” to learn the exact steps and structure I use to create a solid social impact strategy, get all the tools and resources for flawless implementation, PLUS support for every step.


“Rachael is a true gem to work with. When starting my business, I knew giving back would be part of our story—but I had no idea where to begin. Rachael took her time to completely understand my business and brand and provided an in-depth analysis on organizations that would support our belief in building intrinsic worth and self-confidence in all children. Rachael spent hours analyzing the partnership from a business and administrative perspective to make sure we were the right fit for one another. In the end, it is her goal to make the partnership successful for both the foundation and the business — and she delivered!”


Michelle Ranavat | Founder of Ranavat Botanics

a strategy is for you if:

You’re a business owner who wants to make the world better.

You want to make an impact without needing a huge budget or big team.

You don’t have the time it takes to “figure it out” on your own.


You want to increase audience engagement and positive brand recognition.

You want to know your nonprofit partners are reliable and trustworthy.

You know access to expertise will save you heaps of energy and frustration.

sound like you?

We need you and your business! We need more GOOD in the world! To learn more and see if any of these options are a good fit for you, check out the LEARN MORE pages above or email me at

© 2018 | Defining: good