You’re scrolling… You’re scrolling… You’re — wait, what is this brand talking about??
Have you ever done a double take on a business?
When you’re not quite sure what the business is or does or wants you to do?
That, my friends, is a messaging problem. And we don’t want it to happen to you.
It’s something that comes up quite a bit when I’m working with social entrepreneurs. Specifically, how to best articulate a brand’s social mission. So this week, I’m giving you six tips to best message your social good mission.
Where can you tweak your messaging to better convey your social good mission?
Give it some thought, use these tips, and then IMPLEMENT!
I know it’s sounding better already — but let me know if you need any help.
All my best,