Oh hey!

I’m so glad you’re here.

If I haven’t said so already, I’m Rachael 👋

You can usually find me in LA with my husband and three furry kids, drinking coffee, having lots of opinions, and using far too many emojis to be taken seriously.

Here’s my basic deal: I believe every human is inherently valuable and that the way we live life and do business should reflect that fact. The truth is, I don’t always do this perfectly. Not even close (I’m human, for sure) but I try and I like to help other people try too.

I also believe business can be a powerful vehicle for social change when used well.

And that’s what DG is all about.

my mission

To equip business owners to use their business to make the world better, in a way that makes sense for their business too. 


my motto

The better your business, the more GOOD you can do in the world. 


which is why

I’m here to help passionate business owners create social impact strategies that produce purpose-filled brands, authentic nonprofit partnerships, engaging initiatives and strong businesses too.

How I got here
You’ve probably heard of Corporate Social Responsibility; pairing the corporate sector with nonprofit organizations to create positive change in the world. That’s what I did for six years.

What I learned is that it doesn’t have to be “corporate.” You don’t have to have a big company, a giant team, or a huge budget to have a significant impact in the world.

Every business has a role to play
I want to help you play it well.

© 2018 | Defining: good

Email info@defininggood.com