Adjusting or supplementing your existing business model to incorporate solutions for creating and delivering positive social impact.
implementing or improving ethical and/or sustainable operations
creating an earth-friendly and/or human-friendly workplace
building ethical and/or sustainable supply chains
developing “give-back,” customer engagement or issues leadership campaigns (short-term) or programs (long-term)
designing employee engagement and/or community engagement projects
developing programs to employ individuals from marginalized, vulnerable or otherwise underserved communities
developing products or services to specifically serve or create equity for individuals from marginalized, vulnerable or otherwise underserved communities
Developing or clarifying brand-aligned language to clearly articulate your efforts and impact. (e.g. social value propositions, mission and vision statements, product or service correlation, initiative descriptions, etc.)
Researching nonprofit organizations for potential partnership opportunities and relevance in programming. Auditing potential partners for proven impact models, financial stability, and red flags. Procuring partners and facilitate initial partnership process including partnership agreements, and program development and implementation.
Review current and/or potential initiative outputs to understand baselines and generate measurement systems to gauge and measure social impact.
Where applicable, outlining a communication plan to engage your audience and amplify your initiatives.
Every business is unique, which means there's no one-size-fits-all social impact strategy. We’ll delve into the specifics of your business to create a clear strategy for reducing negative impact, increasing positive impact or both.
At the center of the best products, services and solutions are people. More specifically, the people who are closest to and have the most lived experience with the problem you’re trying to solve. We’ll go through each phase of HCD – inspiration, ideation, and implementation – to ensure the solutions you’re creating or iterating on will have the greatest positive impact.
If you aren't ready for full strategy development or need a little support with your current strategy, I’m your gal. In 90 minutes, we’ll work through pressing issues or ideate on your next big move — anything from creating a new initiative to assessing your impact to navigating supply chains to messaging your impact.
The best place to start. We'll measure how both your business model and operations impact people and the planet, along with evaluating your company's accountability to high ethical and sustainable standards. You'll get a baseline on your company's current social and environmental impact and a detailed report on how to move forward.
Ready to make your commitment official? I’ll help you navigate the B Corp certification process; facilitating the initial assessment, managing and/or creating required documentation, analyzing reports, assisting with the review and, if needed, developing a strategy to improve your score for certification. If applicable, I’ll also liaison with your internal or third-party team for all legal requirements.
After our initial call, I was so impressed with Rachael's industry knowledge and her expert insight. Initially I had no idea where to start with my social impact strategy, and honestly was nervous about jumping into a big project at the early stages of business, but it couldn't have been a smoother process, and I'm so inspired by the non-profit partner we’re working with and the initiatives Rachael helped us build to support the mission of inspiring young people in diverse communities to pursue their dreams.
From start to finish Rachael was professional, timely, and patient as we developed our social impact strategy. She was very thorough when explaining how this entire process works and providing such great insight. I enjoyed our weekly meetings via google video chat where her enthusiasm and passion for what she does really shows through the work and effort.
Rachael’s the woman in your circle that challenges you to think beyond your own stratosphere. When she shows up to support someone, it is as natural to her as breathing. She is a continual source of inspiration and her work serves as an excellent reminder that profit can benefit more than just the individual. This, and more, is what keeps our community looking to her for guidance in some of the most troubling times in the world and in our own neighborhood.
Since before officially starting Undiscovered Sunsets, I knew I wanted to include a social impact element in my business. I had no idea what that would look like and I had so many questions. All of these questions and so many more paralyzed my progress and I remained stuck at square one for almost two years. The Strategy Sessions were the perfect solution because this wasn’t a process I wanted to hand over to someone completely; I wanted to be a part of the process. Working with Rachael not only gave me a great appreciation for her expertise and her knowledge, but it has also set me up for success. After two years of no progress at all, I’m now on the path to forging a new relationship with an organization I truly believe in and putting forth creative initiatives to support them, all in only six weeks. Thank you, Rachael!
Rachael’s spirit and passion were palpable from the very first minute. She was happy to work with our company’s limited scale to create a very specific and detailed action plan that produced real impact and results. She cares deeply about helping others — whether by guiding companies like mine or leading by example — and it shows in the quality of her work! I recommend that Rachael be by your side whenever you’re defining good.
Rachael was really fantastic to work with, she knew just the right questions to ask to help us conceptualize our social impact strategy. We walked away from the experience feeling educated and very excited to work with the partners she helped us identify and to engage our employees in volunteering. It is definitely no small feat to do the amount of work she does to audit potential partners, develop initiatives and support with implementation.
Rachael helped me clarify, articulate and present my organization’s objectives in an incredibly short time. With her background in corporate social responsibility, her genius at strategic communication, and her enthusiasm for the work that we are doing to empower women, she is a truly special coach and consultant.
Rachael is a true gem. When starting my business, I knew giving back would be part of our story—but I had no idea where to begin. Rachael took her time to completely understand my business and brand and provided an in-depth analysis on organizations that would support our belief in building intrinsic worth and self-confidence in all children. Rachael spent hours analyzing the partnership from a business and administrative perspective to make sure we were the right fit for one another. In the end, it is her goal to make partnerships successful for both the foundation and the business — and she delivered!
Check back for future events.
Better yet, let me come hang with you! For speaking, moderating or facilitation on using business to make the world better, social ventures, B Corps, sustainability, social justice and the like, please contact me.
I'd love to hear from you! Click below to schedule a free discovery call or complete the form and I'll be in touch.
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