Build a business that makes the world better.

For passionate entrepreneurs who want to create purpose-filled brands + authentic cause partnerships that have a real + lasting impact.

Defining: good

exists to inspire, equip, and empower you to be a changemaker with your business (no matter what it is) in a way that creates the greatest impact on the causes you care about most.

be inspired

by interviews with do-good business owners, social entrepreneurs and nonprofit leaders.

be equipped

with resources, tools and short video lessons on using your business for social good and major impact.

be empowered

within a community of business owners and entrepreneurs using business to change the world.

Join the free community of passionate people using business to create good in the world + a social good strategy check list to get you started.

Welcome!

I’m so glad you’re here. Since you are, one of these may sound familiar…

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I want to start a business that makes the world better, but I’m not sure where to begin.

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I have a business that gives back, but I want to step it up, streamline and have a greater impact.

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My business is on point, but I want to be in community with other passionate people who use business for good. 

If yes, this place was made for you! #theresnoplacelikehome

Start here! Watch the latest quick videos.

Hi! I’m
Rachael Parker-Chavez,

I truly believe business can be a powerful thing and I’m passionately dedicated to helping business owners and entrepreneurs leverage that power for good.

Hi! I’m
Rachael Parker-Chavez,

I truly believe business can be a powerful thing and I’m passionately dedicated to helping business owners and entrepreneurs leverage that power for good.

For the Love of Entrepreneurs Everywhere

We believe that passionate entrepreneurs can change the world, so we give a portion of our proceeds from helping social entrepreneurs thrive so that Kiva entrepreneurs can thrive too.

© 2017 | Defining: good

Email info@defininggood.com