Build a Business that Makes the World Better.

I help passionate people use their business for good; creating purpose-filled brands, authentic cause partnerships and lasting positive impact.
GET STARTED

Build a Business that Makes the World Better.

I help passionate people use their business for good; creating purpose-filled brands, authentic cause partnerships and lasting positive impact.

Here’s How

GOOD MATTERS

Learn from interviews with social entrepreneurs, nonprofit leaders, and social good experts + quick video lessons on how to create good in the world through your business.
i

RESOURCES

Use free guides, worksheets and checklists to get you started or re-focused using your business for good and creating major impact for the causes you care about most.

WORK TOGETHER

Whether you want to change the world or simply do a little more good for your community, I’ll meet you where you’re at to help integrate GOOD into your business .

Happy Peeps Changing the World

Rachael helped me clarify, articulate and present my organization’s objectives in an incredibly short time. With her background in corporate social good, her genius at strategic communication, and her enthusiasm for the work that we are doing to empower women, she is a truly special coach and consultant.

Anna Bulbrook | Founder, GIRLSCHOOL

Happy Peeps Changing the World

Rachael’s spirit and passion were palpable from the very first minute. She was happy to work with our company’s limited scale to create a very specific and detailed action plan that produced real impact and results. She cares deeply about helping others — whether by guiding companies like mine or leading by example — and it shows in the quality of her work! I recommend that Rachael be by your side whenever you’re defining good.

Adam Go | Founder, THR Hospitality + Pueblo Restaurant

Happy Peeps Changing the World

Thank you so much for all your help on our messaging as a social impact brand. Your thoughts were crucial in guiding us to highlight our cause in our marketing as we kicked off our Insider’s Launch for Velé.

Tiffany Wong | Co-Founder, Velé

Watch the Latest Good Matters Episodes

Hi! I’m
Rachael Parker-Chavez,

I truly believe business can be a powerful thing and I’m passionately dedicated to helping business owners and entrepreneurs leverage that power for good.

Hi! I’m
Rachael Parker-Chavez,

I truly believe business can be a powerful thing and I’m passionately dedicated to helping business owners and entrepreneurs leverage that power for good.

For the Love of Entrepreneurs Everywhere

I believe passionate entrepreneurs can change the world and everyone should have that chance, regardless of their circumstances. Every time I work with Defining: good entrepreneurs, we’re helping Kiva entrepreneurs thrive too.

© 2017 | Defining: good

Email info@defininggood.com